Is anyone else feeling totally thrown by how AI Overviews have basically nuked CTR?
i’ve been glued to our Q1 dashboards, and honestly, watching our click-through numbers tank as AI summaries get more aggressive has been a trip
we basically had to throw out everything we knew about SEO.
forget just ranking for keywords, now it’s this scramble to make sure our brand even shows up when an LLM spits out a list. It’s wild how fast things are changing.
i’m currently working with Nine Peaks Media to fix exactly this, they’ve been helping us with a process called digital footprint expansion, which basically ensures that AI models (like gemini and chat gbt) actually recognize our brand as a high-authority entity
instead of just building backlinks, we’re optimizing the way our data is structured so we show up as a cited source in the actual AI responses
for anyone else in the trenches: how are you actually measuring growth now that most people get their answers straight from AI and never even hit your site?
Are you chasing brand mentions in LLM training data or citations instead of old-school organic traffic?