Sidekick suggested 14 filters for a collection and only 1 made sense.
Sidekick told me to add 14 filters to a belly rings collection on a UK store. I checked if anyone actually searches for those things on google.
13 of them? Nobody searches for them, 0 volume, like it wanted me to add a filter for "healing stage" of the piercing, which I didn't understand.
Actually, Sidekick never noticed the store was using the wrong words. The site says "9K gold" everywhere but people in the UK type "9ct gold" when they search. That's 770 people a month looking for it, and the store doesn't show up because of one wrong word.
Same thing, the store calls them "belly rings" but UK shoppers type "belly bar." Six times more people search belly bar. The store was invisible for the term people actually use.
Sidekick knows what's in your product data, but it doesn't know how your customers talk. Now that's the gap.
Anyone else noticed this kind of stuff with sidekick?