Books for Business Owners
Hello, I own a business, is there a marketing book that you all would recommend me reading to fully understand marketing and the why behind it? We're growing at a good rate and its time I get serious about a genuine plan for marketing, rather than just "post cool stuff on social media".
I know this industry is inherently indirect results related but I want to be an open minded leader for my marketing hire that I'm planning on acquiring with my recruiting team, whether that be a director or specialist or whatever we feel fits the best need.
I'm not a bot, just a real business owner that now has a multi-million dollar business all the sudden and I need to get serious about how we represent ourselves and push the brand in the right way. Thanks in advance!