12 paying users in 3 weeks with $0 in ads — what actually worked
Launched GhostDesk 3 weeks ago.
Product: Windows AI overlay invisible
during screen sharing via OS-level
capture exclusion.
12 paying users. $0 ad spend.
What drove every single conversion:
Hacker News technical post
Explained HOW SetWindowDisplayAffinity
works at the DWM level.
Got 2 paying users from Norway.
r/developersIndia builder posts
Honest about being a student building solo.
Community responds well to genuine posts.
The $5 24-hour pass
Lower friction than monthly subscription.
Converts impulse buyers on high-stakes days.
3 day trial with no card
Every friction point removed at signup.
What didn't work:
→ Promotional language anywhere
→ Feature lists
→ Comparison posts ("better than X")
What's your highest converting
acquisition channel right now?