Industry Volume or Bad Search Campaign?
Hello all,
I have been looking through this sub for a bit and wanted to float my situation out there and see if I can get any feedback on angles I have not explored yet before I cut off Google Ads for my small business.
Basically my situation is I run a dumpster rental company in Florida. I had experience in the past with running Google ads for a large national chain and always saw great results so I wanted to extend this to my business.
I’ve been running Search campaigns, PMAX, Max Clicks, Manual CPC, Max Conversions, Max Conversion value etc to find what strategy works best for my business and seemingly none of them get any conversions.
I run tight phrase match and exact match keywords, tight geo targeting of my service area, presence only. CPC in my area for these keywords range from $8-$22. I’ve run a bid limit of $15 max cpc. I have dedicated ad groups for different services and dedicated landing pages for the ads.
Landing pages are optimized, have good technical SEO, clear CTA and trust signals above the fold. Super clean concise and my search terms are exactly what I want them to be. I’m averaging around 100 impressions per day with around 8-9 clicks. 0 conversions. And it’s been this way for months. I’ve triple checked conversion tracking (I use tag manager and manual events) and can trigger conversions when testing the ads myself. I may see 3-4 conversions per month on $1500 in spend which is losing money every month.
I’ve hired two different paid ad agencies, both at different monthly management rates (one cheaper one expensive) and neither can produce any results beyond what I can do myself (which is close to nothing lol).
So basically I feel like the campaign is dialed in, the keywords are correct, the ads are unique and full of images, site links, CTAs, location etc. the landing pages are matching intent and are optimized and easy to use to call, fill out a form or book online. The search terms are what I want them to be. The budget is $70 a day which I feel should get me around 6-7 clicks per day. I would expect at least 1-2 conversions per week or more right? The clicks are there, I just don’t get the conversions or sales on them.
Is this just not a viable platform for this business in my area with my budget or am I missing something?
Thanks so much for the help.