Dear Jeep Marketing Team,
I’m so sorry. I know you had a great idea of making an edgy and fun commercial. (How much did you pay Jody Hill to direct this?!) But man, it missed for these reasons:
- stop with the real (fake) actors as real customers. It hurts how dumb you think we are?
- people don’t understand or care about horsepower numbers (it’s a bigger discussion as a true car enthusiast, but the person or family buying doesn’t care. It shouldn’t be any point on your list.)
- making a big deal, spitting out water, of a starting price of $66,000 - this is the biggest miss. This current cars legacy has always been shadowed by overpricing for where it sits in the market tier for family luxury SUV.
Bring back the Commander. The Wagoneer is done.
Stellantis Executives: stop medaling in marketing.