u/scotems

Prompted by the latest kings of BoCo Stop Podcasting yourself episode - many times both Graham and Dave have pronounced "jujubes" as "joo-joobs". I, an American in the great state of Nebraska, have only heard it pronounced "joo-joo-bees". Is this an Americanism? Regionalism? Vancouverism? Is there an official pronunciation?

Also I assume Graham's talking about jujubes. It could be a completely different Canadian treat I'm totally unaware of.