If LUSH ever ends the Bring It Back program…?
If LUSH ever ends the Bring It Back program, I honestly think I’d drift away from the brand for quite a while.
I only discovered LUSH around half a year ago, but I fell deep into it very quickly — I’ve probably spent around $2000 already between spa treatments and products.
One of the biggest reasons I became so attached to LUSH was the Fresh Face Masks and the whole “freshness” philosophy behind them. The fact that you can exchange 5 empty pots for a fresh mask genuinely motivates me to keep using and enjoying my products regularly instead of just letting them sit around.
At this point I already have most product categories stocked at home, so honestly, one of the main reasons I still visit stores regularly is for the Fresh Face Masks. And once I’m in the store, I almost always end up picking up a few other things too.
I know there hasn’t been any official announcement about the program ending, but if anyone from LUSH ever happens to read this: I really think removing Bring It Back would cause a lot of loyal fans to lose part of what makes the brand feel special.
Of course, I know the program didn’t exist forever, but for newer Lushies like me — people who became fans after it was introduced — losing it would feel like a huge loss emotionally and experientially, not just financially.