CEO Notes - Upcoming Changes
Lineup Strategy
-Expanded rotating menu featuring 6 desserts
-Condensed Classic menu featuring 4 strong cookies that rotate seasonally
-1 Cookie Thins flavor will be included in the weekly rotation and will run for the full week
Better Bake
In an effort to make our desserts more approachable, calorie conscious, and bake better, we're making systematic recipe changes to all large cookies.
Look for new training assets next week that will reflect these changes.
New Chocolate Chip
A brand new cookie combining the best of our semi-sweet and milk chocolate flavor profiles, built from the ground up on a new brown sugar base.
This new cookie features liquid eggs and egg yolks. Stores may need to manually separate egg yolks for the first few weeks
Themed Weeks:
Our first themed week aimed at amplifying brand heat will be May 31st. There will be no operational lift for this themed week. More information to come soon.
Visibility Changes:
Starting May 24th, stores will have limited calendar visibilitybeyond the current operational week to increase brand surprise and delight. Refer to previous announcements to see specific timelines for your region. Recipes for future desserts will be visible 2 weeks in advance. Dessert names and imades will be obscured until the official Sunday drop to drive hype.
**Essential operational information will still be communicated **the week before each menu launch.
…so basically no more spoilers and the cookies won’t taste the same.