u/navdingo

Hey guys, I have an e-comm client who uses Shopify. I was wondering if anyone is familiar with the enhance conversion tracking issue through google ads?
I just spoke with Google and they said that I need to set up purchase tracking through the Google and YouTube app on Shopify instead of embedded in code on the website.

Apparently this is a new thing which is best practice?

I'm just a bit confused I've been running Google ads with this e-commerce brand who uses Shopify for 4 years and suddenly performance has dropped and we are getting conversion errors.

Should I just create a new primary purchase tracking through the Google App on Shopify...would I not lose all my historical data from the other Purchase tracking? Any help would be great.

Hey guys, I have an e-comm client who uses Shopify. I was wondering if anyone is familiar with the enhance conversion tracking issue through google ads?
I just spoke with Google and they said that I need to set up purchase tracking through the Google and YouTube app on Shopify instead of embedded in code on the website.

Apparently this is a new thing which is best practice?

I'm just a bit confused I've been running Google ads with this e-commerce brand who uses Shopify for 4 years and suddenly performance has dropped and we are getting conversion errors.

Should I just create a new primary purchase tracking through the Google App on Shopify...would I not lose all my historical data from the other Purchase tracking? Any help would be great.