u/munna3520

Namaste everyone,

I’m Manna Kumar, originally from Bihar but raised in Himachal since childhood. I’m still in the pure idea stage — no prototype and no finished product ready yet.

The problem I’m trying to solve:

Regular jeans use thousands of litres of water and usually end up in landfill after just 6-12 months. Even premium sustainable options in India are either very expensive or don’t feel durable enough in daily use.

My idea:

Kee Blue — a premium denim brand that comes with a lifetime repair guarantee and a full “Living Jeans Ecosystem” (take-back + recycle + regenerative farming loop).

The jeans will be made from a proprietary hemp-based tri-blend to give exceptional durability, comfort, and real sustainability.

I plan to work directly with small farmers in Himachal and Uttarakhand through contract farming (aligned with Himachal’s Green to Gold policy 2025).

Before I take the next step, I need honest feedback from the Indian startup community.

Just 3 quick questions (takes 30 seconds):

How long do your jeans usually last before you throw them away?

For a premium lifetime-repairable jeans priced between ₹9,000–₹13,000, how much extra would you be willing to pay?

Would you like a brand that directly supports small farmers in Himachal/Uttarakhand?

Please share your thoughts in the comments. I will personally reply to every single comment.

This is not just a business for me — it’s also a small green dream for the farmers of Himachal.

Thank you! 🙏

Jai Hind

Manna Kumar

Idea Stage Founder, Kee Blue

Namaste everyone,

I'm at the idea stage and working on a premium denim concept from Himachal that comes with a lifetime repair guarantee to reduce textile waste.

The problem I'm trying to solve:

A normal pair of jeans uses 3,781 litres of water to produce

It becomes waste in just 6-12 months

I want real customer thoughts before moving to prototype.

Just 3 quick questions (30 seconds only):

How long does your jeans usually last before you throw it away?

Would you pay a premium for jeans that never go to landfill?

Would you like a brand that directly supports small farmers in Himachal?

This is purely for honest feedback. No website, no sales, no waitlist yet.

Please share your thoughts in the comments. I will personally reply to every comment.

Thank you 🙏

Manna Kumar (idea stage founder)

Namaste everyone,

I'm at the idea stage and working on a premium denim concept from Himachal that comes with a lifetime repair guarantee to reduce textile waste

.

The problem I'm trying to solve:

A normal pair of jeans uses 3,781 litres of water to produce

It becomes waste in just 6-12 months

I want real customer thoughts before moving to prototype.

Just 3 quick questions (30 seconds only):

How long does your jeans usually last before you throw it away?

Would you pay a premium for jeans that never go to landfill?

Would you like a brand that directly supports small farmers in Himachal?

This is purely for honest feedback. No website, no sales, no waitlist yet.

Please share your thoughts in the comments. I will personally reply to every comment.

Thank you 🙏

Manna Kumar (idea stage founder)

Namaste everyone,

I'm at the idea stage and working on a premium denim concept from Himachal that comes with a lifetime repair guarantee to reduce textile waste.

The problem I'm trying to solve:

A normal pair of jeans uses 3,781 litres of water to produce

It becomes waste in just 6-12 months

I want real customer thoughts before moving to prototype.

Just 3 quick questions (30 seconds only):

How long does your jeans usually last before you throw it away?

Would you pay a premium for jeans that never go to landfill?

Would you like a brand that directly supports small farmers in Himachal?

This is purely for honest feedback. No website, no sales, no waitlist yet.

Please share your thoughts in the comments. I will personally reply to every comment.

Thank you 🙏

Manna Kumar (idea stage founder)

​

Namaste everyone,

I'm Manna Kumar, the founder of Kee Blue. I'm from Bihar but have grown up in Himachal since childhood. The soil and people there have taught me one thing – we waste clothes so casually.

It takes 3781 liters of water to make a normal pair of jeans, and they tear within just 6-12 months. Seeing this, a question arose in my mind – can we do something better?

That's why I started Kee Blue. This is India's first premium denim made from a proprietary hemp-based tri-blend. It comes with a lifetime repair guarantee – meaning the jeans will never end up in the trash. Small farmers in HP will also earn extra income through contract farming.

I'm currently in the idea stage and have applied for funding from Startup Yogdan. Before the launch, I need honest feedback on whether people will genuinely like this idea or not.

There are just 3 questions (it will take 30 seconds):

How long does it take you to waste your jeans?

For a lifetime repair premium jeans (₹8999–₹12999), how much extra money would you be willing to pay?

Would you like a brand that directly supports HP farmers?

If you're interested, I can add you to the early waitlist – the first 100 people will get a special discount + a free repair kit.

Please give your honest opinion in the comments. I will personally reply to every comment.

Thank you, brothers and sisters ❤️

This is not just my business; it’s also a small green dream for the farmers of Himachal.

Jai Hind

Manna Kumar

Founder, Kee Blue

Namaste everyone,

I'm Manna Kumar, the founder of Kee Blue. I'm from Bihar but have grown up in Himachal since childhood. The soil and people there have taught me one thing - we waste clothes so casually.

It takes 3781 liters of water to make a normal pair of jeans, and they tear within just 6-12 months. Seeing this, a question arose in my mind can we do something better?

That's why I started Kee Blue. This is India's first premium denim made from a proprietary hemp-based tri-blend. It comes with a lifetime repair guarantee - meaning the jeans will never end up in the trash. Small farmers in HP will also earn extra income through contract farming.

I'm currently in the idea stage and have applied for funding from Startup Yogdan. Before the launch, I need honest feedback on whether people will genuinely like this idea or not.

There are just 3 questions (it will take 30 seconds):

How long does it take you to waste your jeans?

For a lifetime repair premium jeans (₹8999-12999), how much extra money would you be willing to pay?

Would you like a brand that directly supports HP farmers?

Would you like a brand that directly supports HP farmers?

If you're interested, I can add you to the early waitlist the first 100 people will get a special discount + a free repair kit.

Please give your honest opinion in the comments. I will personally reply to every comment.

Thank you, brothers and sisters

This is not just my business; it's also a small green dream for the farmers of Himachal.

Jai Hind

Manna Kumar

Founder, Kee Blue