New La-Roche Posay Effaclar Supramolecular cleanser (aka marketing bullcrap)
LRP released new cleanser with this formula:
2050899 09 - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • PEG-8 • COCO-BETAINE • HEXYLENE GLYCOL • SODIUM CHLORIDE • NIACINAMIDE • ZINC PCA • PEG-120 METHYL GLUCOSE DIOLEATE • SODIUM CITRATE • SODIUM HYDROXIDE • CAPRYLYL GLYCOL • CITRIC ACID • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • PENTYLENE GLYCOL • TOCOPHEROL • SODIUM BENZOATE • SALICYLIC ACID • PHENOXYETHANOL • PARFUM / FRAGRANCE (F.I.L. N70097279/1).
With this claim:
>Shine? Oily skin? Visible pores? That’s a thing of the past.
>Effaclar Supramolecular Purifying Gel for sebum and pores is a daily cleanser specifically designed for oily, blemish-prone skin affected by shine and visible pores. It removes excess sebum, pollution particles, and unclogs visible pores in a single step.
>Developed with advanced molecular science, its unique structure binds Salicylic Acid and Niacinamide in a precise delivery system to enhance their respective properties and reduce excess sebum at the source.
>Engineered to be 18,000 times smaller than the size of a pore for optimal penetration, it combines Salicylic Acid and Niacinamide to target shine at its source while visibly reducing pores.
>Its refreshing gel texture transforms into a rich foam upon contact with the skin, ensuring a thorough cleanse without drying it out.
>The skin is instantly less shiny. Pores appear tighter and less visible.
I thought this looked suspicions and I was right. There is literally not a single new ingredient over products they already have that justifies magic salicylic acid and niacinamide penetration enhancement. It mostly uses Mixa Purifying Gel (4 euro cleanser 🤦♂️) as base formula with some chelators and preservatives from basic Effaclar cleanser.
Is it the first time L'Oreal took cheap formula and made expensive product out of it? Usually it was the other way around.