u/ines-gomes91

The shape comes from a project I've been running with a friend who's launching a book. We didn't start by writing. We started by checking if anyone would actually pay for it. Short cycles, put something in front of real people, read what they do (not what they say), adjust. That rhythm cut months off the timeline and changed the book itself.
I ran 5 discovery interviews this week to see if this approach is something other people would pay for. Sharing what I found.

Three of them, very different ideas: a UGC service, an e-commerce store, a coaching offer. Same pattern:

- All three had been carrying the idea for years, not months

- All three had done something like recorded content, researched competitors, talked to ChatGPT

- None of them had ever put the offer in front of a real buyer and asked for money

They were producing inside their heads, never testing outside of them. And when I asked "if a year from now you're in exactly the same spot, how do you feel?". Three different people, same word: regret.

So here's the offer I'm shapping: a x-week program (I dont know the duration of it yet) for people sitting on an idea (product, service, book, course) who want to know if there's a buyer before they spend months producing it. Short cycles. Real tests with real people. End state: a yes/no based on what actually happened, not what they hoped would happen.

Where I want pressure-testing:

1. "Validate before you produce": is that a clear enough promise, or does it sound like every other validation framework out there?

2. The pain isn't real enough to pay for?

3. If you've sold consulting to people who say they want clarity but keep stalling, what got them to actually commit?

Not selling here. Honest takes welcome, including "this is just another coaching offer in a saturated market." 🙏

I’m a mom of 2 (second baby born last month), currently on maternity leave, and I’ve been working on a side project that came out of a real problem I had.

The problem
After having my baby, eating well felt impossible, not because I didn’t want to, but because I had zero mental bandwidth to decide what to cook. The classic “what’s for dinner” question was breaking me.

I’m also not a meal-prep-everything-on-Sunday type. Never have been.

What I built
I took my nutritionist’s plan and turned it into a system:
- 3x/week I cook in bulk (e.g. lasagna for 6 portions, stuffed pasta for 4)
- The rest of the week I just defrost + add a side in under 15 min
- Recipes are intentionally chained — chicken from Tuesday’s dinner goes into Wednesday’s lunch
- Weekly shopping list included, because ingredient overlap keeps costs down
- Total time in the kitchen: under 3h/week
In 1 month I lost 10kg following this.

What I’m validating
Is the real pain the recipes or the system around them? My hypothesis is that postpartum moms don’t need more recipe content (Instagram has millions). They need the week already figured out: what to cook, when, in what order, with what leftovers.

What I’d love feedback on:

1. Is this a real problem or just my problem?
2. Would you pay for this, or does it feel like something you’d expect for free?
3. What’s missing from this positioning that would make it a stronger product?

Thanks in advance, trying to validate before I build too much 🙏

Mães,

Criei um sistema de refeições para o pós-parto e queria partilhar (e perceber se faz sentido para mais alguém)

Estou no pós-parto do meu segundo filho e sei que a cozinha é o que custa mais. Muitas vezes nem é o cozinhar, mas saber o que cozinhar que dê para a família e que nos ajude a recuperar peso. Depois, nunca fui de cozinhar tudo ao domingo para a semana toda.

Entao, foi isto o que fiz: peguei no meu plano de nutrição e transformei-o num sistema, em que 3x/ semana cozinho em grande (ex: lasanha para 6 porções, canelones para 4 porções), e a partir daí não cozinho do 0. Vou descongelando, junto uns legumes/salada + 1 acompanhamento e em 15 minutos, fica tudo orientado. As receitas que escolho também vão no sentido de não desperdiçar nada, tipo o frango do jantar vai para o almoço do dia seguinte. Aproveito e também faço a lista de compras, porque ao preço que as coisas estão, facilmente deixamos um rim no supermercado 👀 No final, cozinho em menos de 3h/semana, poupo algum dinheiro e em 1 mês de pós-parto já perdi 10kg.

Pergunta genuína para vocês: isto faria sentido para mais mães? Falta-vos mais esse tipo de estrutura, tipo o plano já feito, não só as receitas? Ou preferem mesmo ir buscar inspiração ao Instagram e adaptar?

Curiosa para perceber se é uma dor real ou se sou só eu 😅

Antes de avançar com um projeto novo quero perceber se o problema que tenho na cabeça é real.

Se te revês nisto, responde nos comentários — demora 5 minutos:

1.	Tens algo que fazes bem, que os outros te pedem, e que já pensaste “devia fazer disto algo” — mas nunca avançaste. O que é?

2.	O que te trava concretamente?

3.	Há quanto tempo andas com isto na cabeça?

4.	O que já fizeste até agora em relação a isso?

Obrigada 🙏

Antes de avançar com um projeto novo quero perceber se o problema que tenho na cabeça é real.

Se te revês nisto, responde nos comentários — demora 5 minutos:

1.	Tens algo que fazes bem, que os outros te pedem, e que já pensaste “devia fazer disto algo” — mas nunca avançaste. O que é?

2.	O que te trava concretamente?

3.	Há quanto tempo andas com isto na cabeça?

4.	O que já fizeste até agora em relação a isso?

Obrigada 🙏