
Why a Pocket Watch is a Good Thing
Do I want a pocket watch? No. Will I buy this and wear it as a pocket watch? No.
But I commend Swatch on taking a BIG swing at something new.
The safest, easiest route would be to do “another collab” and release a ceramic version with “Swatch” on the dial.
This is so out of left-field, it could be a category-defining move. A “Labubu” moment that could change the way people interact with timepieces for a while.
Or it could be a miss.
But I’m impressed they are taking such a big, uncertain swing. It’s creative and different, even if it’s not for me.