Brick and Mortar: Classes bring foot traffic
The most profitable thing I did for my smallish home decor and furniture store was offer classes.
I did 2 things:
Offered a variety of topics from what I knew well like decorating, floral arrangements and holiday decor, to things I didn’t know well so I asked reps to come and talk about choosing a sofa (8 way, hand tied…) or choosing a rug (which they pre-ordered).
Other stores charged for the classes. I didn’t. I required a gift card purchase and they could use it to shop after the class (or whenever).
EVERY TIME, 90% of shoppers spent 3 to 4 times the gift card amount. Very few only spent the gift card amount while others spent $1k or more.
No matter the type of business, people want your expertise and they want something to do. Just make sure your classes lead to bigger purchases.
Things are pretty bad right and you need to try new things. Start now and OFFER CLASSES!