
Alia Bhatt becomes new face of Myntra; says 'For me, fashion and beauty is about confidence and expressing who you are'
Myntra today announced global icon and acclaimed actor, Alia Bhatt as the new face of Myntra and Myntra Beauty.
Myntra said Alia's association reinforces its position as a go-to destination for fashion and beauty in India.
As part of the development, The company has lanched new campaign named "Myntra Beauty's Glow Up Days event" with Alia Bhatt.
“For me, fashion and beauty have always been about confidence and expressing who you are, authentically," Bhatt said.