This is going to be a rant with a genuine question at the end.
I never bought any Mous product and I first heard about them when I started getting ads for their backpack a year ago. It had a very annoying TikTok influencer vibe with them constantly dropping it out of a building rooftop. I was pretty cringed, but forgot about it.
Recently I started getting non-stop ads again, now for their "new" Mercedes bag, and it is... how to put it? Infuriating? Laughable? Nay, let's go with insulting.
So many buzzwords and "sciency" sounding terms it is insulting our intelligence:
- High tenacity robic nylon
- Ultra High molecular weight polyethylene
- Dual layer polyurethane coating
Seriously?! It's borderline a parody sketch.
And claiming Mercedes formula team is using this backpack? For what exactly?
Carrying your laptop while doing 50 laps going 200+ mph? Or maybe carrying your pneumatic wrench for a hard day at the pit stop?
Give me a break.
I bet this ain't even a real partnership and they just paid their way to use the Mercedes name. Sorry, Mercedes-AMG PETRONAS F1 Team to be exact, like the ad insists.
The way they advertise, they probably spend 80%+ of their budget on marketing with barely anything left for real R&D. What a joke.
/rant
If my experiences throughout life taught me anything, it's to never believe any over-the-top advertisements or aggressive marketing.
Anyone bought this backpack? What's your thoughts? Am I right or delusional?
Link to ad: https://youtu.be/TQxj7i8EfA0