A new month means a new look at DNA's mobile revenue through sensor tower. As always, Sensor Tower tracks mobile data only. All values listed are in USD. While this month's estimated $180k is an increase over last month's $130k, it's important to remember that last month had both a male character release and the complete lack of a banner. When comparing April to the last banner released in February, we see a drop from $340k to $180k. That's a 47% drop in less than 60 days! This beats out last month's 33% drop from the previous bannerless month, indicating that DNA is losing it's revenue at an accelerating rate. Meaning, even 6 months into it's lifespan, DNA has yet to stabilize. I believe this is likely due to the game now feeling the full repercussions of the malware attack on it's player base.
Feeling unsatisfied with how bleak that information looked, I also checked the steam charts to see if the trends shown there coincided with the narrative being spun by Sensor Tower's revenue estimation. What I found is that we're witnessing the lowest number of concurrent players to date. With the game spending multiple hours below 500 concurrent players daily and hourly peaks reaching as low as the 330's. Furthermore, the game has not hit 1k concurrent players since April 10th, just 3 days after Su Yi release. It's likely that the trends exhibited by both the steam data and Sensor Tower's projection hold true for all platforms as they independently verify the story the other tells.
One more thing of note is that this month's revenue isn't too far off from last month's $130k. To me this indicates that the banner itself has lost a significant amount of revenue generation. Do you believe this is because of the malware hack and the dwindling player base? Or could it be because of Su Yi's special upgradeable skin negatively affecting those who purchased banners previously? Or maybe Su Yi is just unpopular? Please leave your thoughts below.
For further information regarding the reliability of Sensor Tower data and how to interpret it, I would recommend this post: https://www.reddit.com/r/gachagaming/comments/1fshnt2/lets_talk_about_monthly_pvp_is_sensortower_data/