▲ 21 r/musicbusiness
Why did UMG let Drake finesse them?
With Drake releasing three new albums last night, I have been seeing discussion regarding the fact that he did this so that he could fulfill the rest of his deal with Universal Music Group quickly. It got me thinking though: don't record execs have to sign off on an album before it's released? Why would they let him finesse them like this and fulfill the rest of his contract in one night rather than releasing the other two albums (Maid of Honour and Habibti; Iceman was already planned) over the course of 2-3 years like normal? Why did the record label let this happen? He's one of the biggest artists in the world so there's no way they wanted him off of their roster, right?
u/True-Mathematician89 — 5 days ago