Who’s to blame for Spirit’s failure?
I put together a quick video walking through what actually happened to Spirit Airlines.
There’s a defense JetBlue could’ve used called the “failing firm defense” - that says if a company is going to die anyway, letting a competitor buy it isn’t really reducing competition. Almost nobody wins it, because you have to walk into court and prove you’re dying. Spirit’s executives told the court the opposite.
Two years later, they couldn’t survive.
Video below!