Is setting up an instagram shop through shopify actually worth the headache in 2026?
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I’m running a decent-sized Shopify store and doing okay with standard ads, but I keep putting off the full Instagram Shop integration.
I think managing a whole separate catalog, tagging products in every single post, and dealing with Meta's Commerce Manager is going to add more to my grunt work. Plus, does organic shoppable content even convert anymore without boosting it? Does it actually increase your sales ? I’d love to hear some real numbers or experience before I waste a weekend setting this up.