SoFi removed the one feature that actually made it different and I don’t think they understood what it was
I’ve been a SoFi customer for a while and I just found out they sunset the social investing feed. I’m genuinely frustrated, not just because I liked it, but because I built an actual trading strategy around it.
It wasn’t a social feature to me. It was a behavioral signal tool. I didn’t care about anyone’s opinions or portfolio size. I just watched individual users’ trade patterns, just their actions. Someone buying the same stock repeatedly in a day tells you something. That person has conviction. That’s worth paying attention to.
No one was talking. No one was pumping their bags. It was just names and actions. Clean, simple, zero noise. I used it every single morning.
It was also the reason I recommended SoFi to other people. The banking, the investing, the simplicity all in one place, and that feed. That combination was genuinely unique.
They sunset it with zero warning. No email, no notice, nothing. You just open the app one day and it’s gone.
I don’t think their product team understood what people were actually doing with it. Does anyone else feel this way? And has anyone found anything remotely similar elsewhere?