

HELP with colour matching print colours and our brand colours
Hello, I need HELP. I was at the printer trying to colour match our colours, I've attached our colours and the colour match swatch we ended doing - after 16 tries. I'm not sure about it, this was an AI file, processed via illustrator and on MainTop DTP they adjusted as such
C = 100
M = 100
Y= 100
K = 100
Lightest = 3.1
6 pass.
What can we do for the swatches to match the CMYK colours we made illustrator. I want consistency for the brand, and yes, we can just adopt the new printed swatches, but they darker and more saturated for my liking. What can me and the printer do?
u/ReplacementMost2355 — 23 hours ago