u/Queasy-Cantaloupe783

How do i approach the people? Do i go and ask them about the problem im working in if they are facing it ? Tell them about my product first? If yes how much do i tell them(like do i tell all the functions or a brief summary?). Do i try to make a friendly relationship with them thats not too professional or just in between formal and informal. Give them an offer like a discount or unlimited use for the first 5 or something like that? Any advice would be appreciated. Its gonna be my first SaaS so i don’t really have the experience on how to approach the customer.

Edit: i forgot to ask this, for linkedin based approach do i use my personal linkedin or create a separate linked for the product/Saas company and then try to connect with the possible customers?

Im new to SaaS and i have built a really good product id think its kinda super niche(thtas the main reason im scared of it beings stolen or copied). But now im at a stage where i have to launch and ad and i have no idea how to advertise it and what to do. Mainly the fear is i start advertising it and someone who is better at building SaaS and marketing will copy my idea and just take all the customers. Ik it sounds that im jus scared of competition but idk what to do where to start like my brain is blank at the moment. Any advice would be helpful plus also note its basically my first SaaS and im kinda overwhelmed.