When are companies going to realize that it would actually benefit giving PR kits, testers, etc to ACTUAL potential consumers not just "influencers"?
Working in social media, I'm on it a lot and I see more of a consensus of being annoyed with constantly being sold to by influencers more than anything. It seems there is a growing appeal for more "realness" again (which I personally prefer too so I'm glad to see it). Brands would be so much smarter to give that a try and I think it's actually wasting more money doing the now-usual "influencer" route. What have your findings been or does anyone have any insights on this topic?