Hot take: full-scale X7 reveal is the viral moment, not first flight... That's when the eyeballs on HOVR 100X or 1000X ... roughly within 7 months
Everyone here is pricing in first flight (Q1 2027ish target) which is less than 12 months away. I think the actual catalyst has strong potential to land months earlier.
Full-scale X7 rollout is targeted for 2026 which is roughly 7 months out. That's when journalists and YouTubers can walk up, sit inside the aircraft, film walkthroughs, interviews with a former fighter pilot etc... its perfect. Media people would rather do a sexy quick interior tour in the A/C than stand outside in the sun for hours to watch the flight anyway, generally speaking.
Think about what actually gets eyeballs:
Full-scale reveal: 20-minute YouTube tours, cockpit walkthroughs, "I sat in the future of aviation" headlines, B-roll that gets reused for weeks. Full segments on CBC, CTV, Global. Any Canadian documentary, news, youtuber who wants to cover AAM or aviation now will go visit.
Now think about the nationalism....
Carney's in office now and Horizon team has plenty of connections in government. Canadian advanced manufacturing, national defense and AAM, and clean tech are flagged federal priorities. A made-in-Ontario hybrid eVTOL with a finished prototype is exactly the photo op a government commuinications team wants on the news cycle. I'd put money on at least one cabinet minister inside the X7 before year end... Because, why not? It's heavy incentives for everyone... follow the path of least resistance.
Current yeball awareness estimate. So grab a random Canadian off the street... I'd guess under 1% of Canadians have heard of HOVR right now. After a national press tour with a sittable aircraft, the YouTube ecosystem alone could move that an order of magnitude (there are some really big youtubers that would cover this once you can sit inside a fully build sexy aircraft). The visual story starts way before the aircraft ever flies.... this is the beginning of the HOVR story in people's hearts and minds.
This is within 7 months. And within this time-frame you will start getting serious buy the rumor retail FOMO leading up to the first full-scale flight. Right now HOVR is building a great base on social, you can see subscriber numbers climb up, more and more attention on other subs etc. This is the base that will launch those videos/interviews of influencers sitting in the full-scale X7 and let it go viral.