SMB SDR Quota/KPI - does this seem realistic?
Just landed an SDR role for a SaaS company selling an operations system to a target market in the SMB market, local biz. Keeping it vague as I don’t want to give away the company.
The quota/KPIs go as follows:
100-130 calls per day
12 SQL executed / month
2 Closed per month
50% quota attainment rate across SDR team of 5
Company cares more about closed deals/revenue than SQL. For example, book 6 meetings, 4 close and you basically hit/surpassed quota.
Sales cycle is 1-3 weeks I’d say but can be shorter or slightly longer
Based off those numbers, does that sound like a realistic setup? The leads are given by the GTM team and the company has been in business for a few years now. Small SDR team (under 10 including outbound and inbound sdrs ) and well over 200+ employees in the company.