A while ago I asked here if attendees actually read event FAQs.
Got a lot of replies, and the overwhelming answer was basically:
“No one reads anything.”
After talking to more organizers (different event types), I keep seeing the same pattern:
- People ignore FAQs
- They ask the same questions anyway
- And most of it happens last minute (right before the event or when deciding to attend)
A lot of organizers try to fix this by adding more details to the event page, sending reminder emails, posting info on Instagram / other channels …but the behavior doesn’t really change.
So I started exploring a different approach:
Instead of expecting people to search/read,
what if they could just ask?
I resolved this with a simple tool where you put all your event info (description, FAQ, links, updates, etc.) in one place, and it turns into a chat-style assistant that answers attendee questions 24/7, kind of like a ChatGPT, but only for your event.
You can share it as a link or embed it, and if something changes (time, location, etc.), you just update it once and it’s reflected everywhere.