Trying to redesign the terrible logo (top) for my side business
I have a small side-gig called Dawn Leap Digital Solutions. I build highly performant, custom web solutions including business / personal websites, client portals, internal tools, etc.
The name, "Dawn Leap," is tied to my primary target demographic of small businesses and startups. Early stages (dawn), and taking their first "leap" by getting a a good web web presence out there.
The first and current logo (top) was supposed to play into this name by being a rocket launch being silhouetted by the morning sun Well, while this works, there are so many website businesses that use the same or similar iconography, plus I'm not much of a designer and feel like the logo looks pretty bad.
Doing some brainstorming last night, I decided to use the iconography of a hare. Some of the benefits I advertise for my services is the high speed and performance of my tech stack, so a hare felt fitting and less generic. So, I put together the middle logo, a hare leaping while being silhouetted by the morning sun, but then I realized it kinda looks like a rip off Puma logo...
So, I decided to focus on the hare running instead and put together the third logo My fear is that the details may be too fine to be scalable, or maybe it just looks bad still, haha.
Again, I'm not really much of a designer or an artist, but these were my attempts. I'm looking for some thoughts.
