How do you handle marketing ops nowadays?
Quick question for anyone building Shopify apps: what's the bottleneck when it comes to marketing?
I've spent years working on GTM and growth strategy, and paid acquisition specifically for Shopify apps. From my experience, the dynamics are pretty different, and most generic marketing advice doesn't translate well.
I'm currently documenting my frameworks into structured resources and trying to pressure-test them against what founders struggle with. So I'm curious:
- Is it not knowing where to start?
- Running some things but not really knowing if they're working?
- Or is it more about needing specific knowledge, like how to structure ads properly, how ASO works, or how to think about lifecycle emails, how to build growth flywheels?
If you're open to a quick 20-minute discovery call, I'd genuinely appreciate the perspective. Happy to share the ads documentation for Claude I've built as a thank you; it covers campaign structure, keyword strategy, optimization tips, how to think about CPI vs CAC vs ROAS, and how to know if ads are even the right channel for your stage.
This is not a pitch. Just trying to define better where the friction is.
If that's useful to you, drop a comment or DM me.