For B2B SaaS, how early is too early to invest in SEO?
I’m curious how more experienced SEOs think about this.
For early B2B SaaS companies, SEO feels tricky because the channel takes a long time to compound, but the company itself is usually changing fast. ICP changes, positioning changes, feature set changes, and the founder often does not have a clean content process yet.
So from an SEO perspective, when is it actually worth starting?
Would you advise an early SaaS company to start publishing content as soon as possible, or wait until the category, ICP, and messaging are more stable?
And if they do start early, what would you focus on first so they do not waste months creating content that never matters?