"Under30CEO's Erik Huberman is calling for SMS marketing to be treated as a core business tool rather than an optional experiment. He points to the channel’s direct reach, quick engagement, and ability to complement email in driving customer actions. His approach emphasizes consent-based messaging, starting with high-value flows like cart recovery and order updates, and integrating SMS with broader marketing efforts."
Here is an excellent collection of message templates for SMS marketing scenarios such as onboarding new customers, exclusive offers, abandoned carts, appointment reminders, and more!
Have some examples that have proven effective for your campaigns? Please share them here!
Here is a sneak peak at the first (and arguably biggest) benefit:
If you’re going to offer rewards to loyal customers in order to build greater loyalty and generate more sales, you obviously need the customer to know about the reward offer, right?
The problem is most communication mediums actually aren’t very good at guaranteeing that the message you’re sending gets to the recipient. Email open rates hover between 18 and 23% for most industries. Direct mail is expensive and cannot be easily tracked—but much of it seems to end up going straight into the recycling bin. Facebook posts reach between 1 and 3% of a page’s followers. By this standard, a communication channel that actually reached 30% of the intended audience would be a smashing success.
Well, texting reaches at least 95% of the intended audience.
By the simplest standard imaginable—does my recipient actually see my message?—texting is a clear and obvious winner.
Seeing a lot of debate about SMS vs email lately. Thought I'd share real data from clients I'm working with.
**Client 1 - Local Gym:**
- List: 2,400 members
- Open rate: 98% (vs 28% email)
- Conversion: 12% (vs 4% email)
- Use case: Class reminders, last-minute spots
**Client 2 - E-commerce (Fashion):**
- List: 8,200 opted-in customers
- Revenue per SMS: $3.47 (vs $0.82 email)
- Best for: Flash sales, restock alerts
- Unsubscribe rate: Higher (7% vs 2%)
**Client 3 - B2B SaaS:**
- List: 1,100 trial users
- Tested for: Trial expiring reminders
- Result: 34% upgrade rate (vs 18% email alone)
**My takeaway:**
SMS works GREAT for:
- Time-sensitive offers
- High-intent moments (cart abandonment, trial ending)
- Service reminders
Bad for:
- Educational content
- Long-form storytelling
- Daily communication
**The sweet spot:** Use both. Email for nurture, SMS for urgency.
SMS marketing ROI, SMS vs email, text message marketing effectiveness
What's your experience? Worth the cost or overhyped?
