Seeing a lot of debate about SMS vs email lately. Thought I'd share real data from clients I'm working with.
**Client 1 - Local Gym:**
- List: 2,400 members
- Open rate: 98% (vs 28% email)
- Conversion: 12% (vs 4% email)
- Use case: Class reminders, last-minute spots
**Client 2 - E-commerce (Fashion):**
- List: 8,200 opted-in customers
- Revenue per SMS: $3.47 (vs $0.82 email)
- Best for: Flash sales, restock alerts
- Unsubscribe rate: Higher (7% vs 2%)
**Client 3 - B2B SaaS:**
- List: 1,100 trial users
- Tested for: Trial expiring reminders
- Result: 34% upgrade rate (vs 18% email alone)
**My takeaway:**
SMS works GREAT for:
- Time-sensitive offers
- High-intent moments (cart abandonment, trial ending)
- Service reminders
Bad for:
- Educational content
- Long-form storytelling
- Daily communication
**The sweet spot:** Use both. Email for nurture, SMS for urgency.
SMS marketing ROI, SMS vs email, text message marketing effectiveness
What's your experience? Worth the cost or overhyped?