Throwback to when i added 3D models to a client documentary and it hit 2.8 million views
About a year ago I decided to push myself and try something I had never done before, integrating 3D models directly into my After Effects workflow for a documentary video.
I had no idea if it would work. It felt overcomplicated, risky, and honestly a little intimidating to add into a production pipeline that was already working fine.
But I did it anyway.
The video ended up getting almost 3 million views. The 3D elements made the visuals feel cinematic in a way that flat motion graphics never could, and viewers felt it (retention was almost a flat line)
I'm not saying 3D is the secret formula. But I am saying that the moment I stopped playing it safe with my editing style was the moment the numbers started moving.
If you're sitting on a technique you've been scared to try, a new plugin, a new workflow, a new visual style, just build a test project and run it. The worst case is that it doesn't work and you learn something.
Don't be afraid to experiment. The best upgrade you can make to your content is the one you keep putting off.