AEO software for agencies, is anyone investing in this or still figuring out if it's worth it?
been noticing more clients asking about showing up in AI generated answers and i'm still trying to wrap my head around how to approach it as a service. SEO i get, we have a solid process around that, but the AEO side feels like it's moving fast and i don't want to be the agency that's still catching up six months from now.
started looking at AEO software specifically and i'm not sure what actually separates the good options from the ones that are just repackaging existing SEO tools with different terminology. feels like a space where a lot of products are going to pop up in the next year and it's hard to know what's actually built for this versus what's just riding the trend.
curious if anyone running an agency has started incorporating this into their stack or pitching it to clients yet. is it still too early to build a real offering around it or is this something that's already becoming a client expectation