Hi all,
I am currently studying Digital Marketing, online with IT Careers, and for my assignment I have been asked to conduct a marketing research into British Gas.
The objective is to conduct an integrated marketing research study on British Gas to identify opportunities for improving customer satisfaction, enhancing service delivery, and positioning against competitors in the energy market. Therefore the research is focused on understanding current customer satisfaction levels, perceptions of British Gas services, and potential areas for innovation or improvement.
As part of my assignment, I have been asked to conduct a virtual focus groups with current British Gas customers to delve deeper into their experiences. Explore topics such as billing, customer service interactions, product offerings (e.g., tariffs, smart home products), and overall satisfaction. Therefore I am looking for at least 6-10 people, who have British Gas, as their energy supplier to participate. This is so I can conduct a thematic analysis to uncover underlying themes and patterns about customer experiences and expectations.
The answers for the thematic analysis, will remain anonymous, therefore no identifiable information, will be shared.