u/MaterialBusy4369

I run a small real estate setup and have been looking at different ways to generate leads, but trying to approach it more from a numbers perspective

Paid ads are easy enough to model (spend X → leads → deals), but SEO feels a lot harder to quantify

I’ve put a bit of time into building out some local pages and basic content, but I can’t really tell yet if it’s something that will produce a meaningful return or just sit there

What I’m trying to understand is:

• how people are valuing SEO in terms of actual ROI
• how long it realistically takes before it starts generating consistent leads
• and whether it competes with or complements paid channels

If anyone has real numbers or even rough estimates from their own experience, would be really useful

Right now it just feels like a longer-term play but harder to justify compared to more immediate channels

Any advice would be appreciated