I build custom Shopify-style ecommerce websites (custom-built, not using Shopify itself), and I’m trying to understand market demand.
Do business owners actually move away from Shopify to custom ecommerce websites, or is Shopify still the clear preference for most?
If switching, what usually makes you consider it? Monthly fees, customization limits, performance, ownership, something else?
I’m asking because I’m deciding whether to keep focusing on custom ecommerce builds or pivot to a different service/market.