r/shopify_geeks

any idea how we can solve this

With over 1,000 options in the theme store, a lot of merchants just get overwhelmed and guess based on which demo site looks the prettiest.

This is a massive time-waster. You aren't shopping for a design; you are shopping for infrastructure. You can narrow the options down to the top 1% in seconds if you stop window shopping and just filter by:

* Business Type

* Catalog Size

* Desired Speed

Once you apply those three constraints, the overwhelming list drops to maybe 4 or 5 viable options.

If you want to skip the manual research, Shopify Theme Matchmaker is a solid free tool that runs these exact filters against a handpicked list of the best themes.

Otherwise, just do it yourself in the theme store. Just make sure you are filtering by your actual operations, not the fonts and colors.

Can you run different collections targeting different ICPs/vibes within the same broad Meta ad set (CBO), or is it better to keep one consistent ICP per ad set?

Not sure if Meta can properly navigate multiple vibes in one ad set.

Appreciate anyone chiming in.