u/MarloweKent

Hello all! What do you do to track how readers/buyers are funnelled into your ebook on Amazon, and what might have set off sudden interest?

I published my first book on KU in March 22. It's a book I sat on for quite a while, and love deeply. Things were pretty dormant, particularly because I haven't been able to spend much time promoting it, as I've been deep in editing my second book.

I had a Friday off, so I worked on putting in A+ content on my book page, and made a couple of posts with trope cards to about 4 M/M Romance Facebook groups I'm a member of, but over the weekend I saw a huge surge in KENP reads and ebook purchases that's led to my book actually being in the Top 100 of Gay Fiction in the UK, and #161 in the US.

This to me is pretty insane for a complete cold debut launch, especially because this particular book is a niche within a niche (omegaverse), and Gay Fiction is a pretty big sub-category on Kindle/Amazon.

I'm doing a search of the socials now, but there's nothing obvious at all. In fact, there's been minimal engagement with my posts. How do you keep track of your marketing drives, and do social listening to see if someone has posted or reviewed your book and might be driving this?

Hello all! What do you do to track how readers/buyers are funnelled into your ebook on Amazon, and what might have set off sudden interest?

I published my first book on KU in March 22. It's a book I sat on for quite a while, and love deeply. Things were pretty dormant, particularly because I haven't been able to spend much time promoting it, because I've been deep in editing my second book.

I had a Friday off, so I worked on putting in A+ content on my book page, and made a couple of posts with trope cards I'd made to about 4 M/M Romance Facebook groups I'm a member of, but over the weekend I saw a huge surge in KENP reads and ebook purchases that's led to my book actually being in the Top 100 of Gay Fiction in the UK, and #161 in the US.

This to me is pretty insane for a complete cold debut launch, especially because this particular book is a niche within a niche (omegaverse), and Gay Fiction is a pretty big sub-category on Kindle/Amazon.

I'm doing a search of the socials now, but there's nothing obvious at all. In fact, there's been minimal engagement with my posts. How do you keep track of your marketing drives, and do social listening to see if someone has posted or reviewed your book and might be driving this?

Just set up A+ content on my Amazon listing. It's free, sits under the product description, seems like an easy value-add that a lot of self-pubbed authors skip. The main snag for me was image dimensions. Anything that isn't cut to Amazon's exact spec comes out blurry in a way that undid the polish I was going for, so I'm sorting that out.

But now I'm wondering what else I don't know.

For those of you who've been running A+ content for a while: what actually moves the needle? I'd love to see examples of how others are using it?

Also curious whether anyone's A/B tested tone. Whether a more atmospheric, mood-setting approach outperforms the standard "here's what the book is about" summary, or if it's the other way around.

Thank you~