Hi guys,
We recently gathered a lot of new creatives, including UGC content from influencers and new creatives from our design team.
Right now, we already have scaling campaigns that have been running for a couple of months with stable ROAS. However, we now have around 10–15 new creatives that performed well during ABO testing and seem to be winning creatives.
My question is:
Would you add these new creatives directly into the existing scaling campaign/ad sets, or would you duplicate the campaign and launch a separate campaign for the new creatives instead?
I often hear people say “don’t touch what’s working,” so I’m unsure whether adding new creatives into an already stable campaign could affect performance.
Curious to hear your approach and experience with this.
Thanks!