Does pinterest scheduling consistency affect reach?
The "post X times per day" advice on Pinterest has oscillated so many times between more-is-better and quality-over-quantity that it's hard to know what the algorithm is currently rewarding.
Pinterest hasn't been especially transparent about ranking signals, and most frequency recommendations come from anecdotal account observations rather than any controlled testing. What does the actual evidence say about scheduling frequency and distribution reach?
The signal that does seem consistent across most account studies is that regular low volume posting outperforms sporadic high-volume bursts.
An account posting 3-5 pins per day consistently tends to outperform one posting 30 in a single day and nothing for a week, all else equal.