I’m thinking of building an alternative pre-launch platform after Product Hunt removed Ship
Product Hunt used to have a pre-launch feature called Ship, where makers could create a waitlist, validate an idea, collect early interest, and build momentum before launch.
That part of the ecosystem feels missing now.
I’m thinking about building a platform focused entirely on pre-launch products for makers, indie hackers, and startups.
The idea is:
• create a product pre-launch page
• add screenshots, description, category, and launch date
• collect waitlist emails
• allow upvotes and comments
• let people discover upcoming products before they officially launch
• optionally feature products in a newsletter or curated list
One thing I also want to add is launch-readiness auditing powered by Conservatory by Symphony.
Before a product goes public, makers could audit their landing page for SEO, AI SEO/AEO, accessibility, metadata, schema, semantic structure, and overall AI-readiness.
The idea is that the platform wouldn’t only help founders collect early interest, but also help them improve discoverability and presentation before launch day.
Especially now that more traffic and discovery are starting to happen through AI systems like ChatGPT, Perplexity, Gemini, and Claude — not only traditional search engines.
The goal is not to replace Product Hunt, but to recreate some of the early validation and momentum-building experience that disappeared after Ship was removed.
Would you use something like this today? Or do you think pre-launch discovery has already moved completely to X, Reddit, LinkedIn, Discord, and private communities?