Reading Analytics on Google for Android app
Reading Analytics on Google for Android app
I’ve been learning something interesting after launching my first app on Google Play recently. I used to think app growth was mostly about downloads. Now I’m realizing installs are honestly one of the least important metrics 😅
The deeper I go into Google Play Console analytics, the more I see things like:
•retention
•crash rates
•subscription conversion
•where users came from
•and whether they come back after Day 1
These matter WAY more than raw install numbers. Like… you can get thousands of installs from a viral post and still have an unhealthy app if nobody returns.
As a first-time founder, it’s been fascinating learning how much psychology is behind product analytics.
People don’t just “use an app.” They actually try it, get confused, abandon the onboarding, or just forget it exists.
For experienced founders/devs here: What analytics metric changed the way you thought about your product the most? Would love to learn from people further ahead in this journey.