Is there room in Singapore for a Filipino herbal tea brand?
Would you buy a Filipino herbal tea brand in Singapore?
Not the usual matcha or bubble tea, this would be more like pandan, lemongrass (tanglad), ginger, butterfly pea, etc. Mostly caffeine-free and positioned as a wellness drink. The brand also highlights sustainability and supports farming communities in the Philippines.
Curious to hear your honest thoughts:
Is this something you’d actually drink, or does it feel too niche?
Do you think Singapore’s tea market is already too saturated for something like this?
What would make you try it—taste, health benefits, branding, price?
Where would you realistically buy this (Shopee, cafés, supermarkets, etc.)?
Be as honest as possible—even if it’s negative 🙏 would really help with understanding if this idea is viable.