u/Kuroessentials
If you missed Part 1 I talked about how we nearly lost our minds trying to please everyone with surveys before going back to basics. This is what came next.
Our very first product was called the Raven. And honestly it was the bag that proved the whole two in one concept could actually work in real life.
The idea was simple but nobody was really doing it properly at the time. What if your backpack could switch into a duffle? Not in a gimmicky way, not with a bunch of extra straps you'd never use, but in a way that actually felt natural. You sling it over your shoulder as a backpack in the morning and by the time you're heading to the gym or the airport you flip it into a duffle in seconds. Same bag, completely different carry.
But the feature that people genuinely lost it over was the shoe compartment. A dedicated separate section at the bottom just for your gym shoes or a spare pair when travelling. Your shoes never touch your clothes, your laptop, your food, any of it. It sounds like a small thing until you've ever pulled a sweaty gym shoe out from next to your work laptop and thought "there has to be a better way."
Id love to know if this feature is something you would love in a bag? Comment below!
We kept having the same argument, do you bring the big bag and look like you're going camping, or the small one and leave half your stuff behind?
So we started sketching. A lot of failed prototypes, bad zippers, and wasted materials later, we finally built something we were proud of.
Happy to talk about the process if anyone's curious 👇
My brother and I kept complaining about the same thing — no bag worked for our whole day. Work, gym, grabbing dinner after. You always ended up compromising or carrying two bags.
So we started making our own. A lot of failed prototypes later, we finally built something we were proud of.
Drop any questions below — happy to talk design, materials, or what the early prototypes looked like. 👇