u/Khushi_Dassani

Hi, I see that there's no option to try out seedance for free to try and generate a product video. I'm currently operating as a one person team to digitise my mum's Indian ethnic wear business and I'm keen to try it but don't want to buy a subscription just to try it out. While I've seen some great examples for content online, Indian ethnic wear is a sensitive category as it features more intricate details such as finer prints, sequins and patterns to capture, and I'm not sure Seedance can do that. Does anyone have any insights?

I had an idea that I've been leaning towards as I help digitise my mum's ethnic wear boutique. The idea is to build a brand around it that can personalise shopping experiences and ideally replicate one of shopping at a boutique store as it's a niche culture that's dying out and I still think it has a lot of potential especially with hyperpersonalisation as the next big customer experience. I thought we could try to gather insights about our potential buyers through DMs, in store interactions, or their website scroll behaviour to gather their preferences and set them against my mum's expertise as she's been doing this for 20 years. The idea is to make them feel looked after and bring the boutique shopping experience online and use all of these data sets to hyperpersonalise the website (or at least part of it) as we all know shopping for these things can get pretty chaotic. What are your honest thoughts about this? BE BRUTAL. 

I had an idea that I've been leaning towards as I help digitise my mum's ethnic wear boutique. The idea is to build a brand around it that can personalise shopping experiences and ideally replicate one of shopping at a boutique store as it's a niche culture that's dying out and I still think it has a lot of potential especially with hyperpersonalisation as the next big customer experience. I thought we could try to gather insights about our potential buyers through DMs, in store interactions, or their website scroll behaviour to gather their preferences and set them against my mum's expertise as she's been doing this for 20 years. The idea is to make them feel looked after and bring the boutique shopping experience online and use all of these data sets to hyperpersonalise the website (or at least part of it) as we all know shopping for these things can get pretty chaotic. What are your honest thoughts about this? BE BRUTAL. 

Hello,

I'm working on digitising my mom's 20 year old Indian Ethnic Wear boutique and rebranding it by enabling e-com and building a positioning on socials. This is a widely disorganised sector in India and I see more potential for it to grow as a brand- especially internationally as the market is much less cluttered there.

I have some ideas that involve building a boutique shopping experience online as that's a niche culture dying out, but not one without potential. And for that, I'm looking to speak with Indian/NRI woman aged 20-40 for better shopping and behavioural insights. Any little information would be of great use! Please feel free to DM or reply here.

Thanks x

Hello,

I'm working on digitising my mom's 20 year old Indian Ethnic Wear boutique and rebranding it by enabling e-com and building a positioning on socials. This is a widely disorganised sector in India and I see more potential for it to grow as a brand- especially internationally as the market is much less cluttered there.

I have some ideas that involve building a boutique shopping experience online as that's a niche culture dying out, but not one without potential. And for that, I'm looking to speak with Indian/NRI woman aged 20-40 for better shopping and behavioural insights. Any little information would be of great use! Please feel free to DM or reply here.

Thanks x

Hello,

I'm working on digitising my mom's 20 year old Indian Ethnic Wear boutique and rebranding it by enabling e-com and building a positioning on socials. This is a widely disorganised sector in India and I see more potential for it to grow as a brand- especially internationally as the market is much less cluttered there.

I have some ideas that involve building a boutique shopping experience online as that's a niche culture dying out, but not one without potential. And for that, I'm looking to speak with Indian/NRI woman aged 20-40 for better shopping and behavioural insights. Any little information would be of great use! Please feel free to DM or reply here.

Thanks x

Hello,

I'm working on digitising my mom's 20 year old Indian Ethnic Wear boutique and rebranding it by enabling e-com and building a positioning on socials. This is a widely disorganised sector in India and I see more potential for it to grow as a brand- especially internationally as the market is much less cluttered there.

I have some ideas that involve building a boutique shopping experience online as that's a niche culture dying out, but not one without potential. And for that, I'm looking to speak with Indian/NRI woman aged 20-40 for better shopping and behavioural insights. Any little information would be of great use! Please feel free to DM or reply here.

Thanks x

I'm working with an Indian Ethnic Wear brand for Women, trying to digitise a boutique store and reach international shoppers of this category. Fashion is a tricky space to be in because while community building has become a core value of branding, the design takes the lead in conversions (obviously).

And so I had this crazy idea to try and scale with our premise as a "boutique experience" - be it online, in store, pop-ups or through social media. It seems perfect because shopping in boutiques is a cross cultural experience, and yet one that's very unique to Indians. A lot of women over 20 will likely have strong memories of going down to stores with their mums and being showed outfits to one-by-one with an especially refined selection based on her preferences. They'd bring you chai/coffee and even a sandwich or samosa on occasion. All you'd have to do is say yes/no. That was truly one way to make customers feel special - and consequentially, build customer relationships with candid conversations. It was an experience to have women look forward to shopping. I'm curious to know if this is an experience that women shopping Indian ethnic wear still want and follow through socials, although it can't easily be translated online. I thought this would be a good middle ground to aim for without pushing the younger gen who don't like to be sold to, and yet promoting a core Indian culture that's now losing tracks. To anyone reading, I'd LOVE your thoughts on this.

But I'm also curious to know what Indian Ethnic Wear brands you currently shop from? What are your most common worries and what makes you trust a new brand to ship the right product and quality to you? Do you discover these brands online or at exhibition pop-ups?

Any insight on your own experience shopping for Indian Ethnic Wear would be of great use! Thank you in advance! :')

I'm working with an Indian Ethnic Wear brand for Women, trying to digitise a boutique store and reach international shoppers of this category. Fashion is a tricky space to be in because while community building has become a core value of branding, the design takes the lead in conversions (obviously).

And so I had this crazy idea to try and scale with our premise as a "boutique experience" - be it online, in store, pop-ups or through social media. It seems perfect because shopping in boutiques is a cross cultural experience, and yet one that's very unique to Indians. A lot of women over 20 will likely have strong memories of going down to stores with their mums and being showed outfits to one-by-one with an especially refined selection based on her preferences. They'd bring you chai/coffee and even a sandwich or samosa on occasion. All you'd have to do is say yes/no. That was truly one way to make customers feel special - and consequentially, build customer relationships with candid conversations. It was an experience to have women look forward to shopping. I'm curious to know if this is an experience that women shopping Indian ethnic wear still want and follow through socials, although it can't easily be translated online. I thought this would be a good middle ground to aim for without pushing the younger gen who don't like to be sold to, and yet promoting a core Indian culture that's now losing tracks. To anyone reading, I'd LOVE your thoughts on this.

But I'm also curious to know what Indian Ethnic Wear brands you currently shop from? What are your most common worries and what makes you trust a new brand to ship the right product and quality to you? Do you discover these brands online or at exhibition pop-ups?

Any insight on your own experience shopping for Indian Ethnic Wear would be of great use! Thank you in advance! :')