


I’m new to Facebook/Instagram ads and something broke overnight.
Yesterday everything was connected. Today Wix shows my Meta Business Manager, Page, and Pixel all “not connected.” When I try to reconnect, Facebook pops up an “App not active” error and won’t let me log in at all. If I hit “Reload Page,” nothing happens—it just loops back to the same screen.
I didn’t change anything on my end, so I’m assuming this is some kind of Wix/Meta issue, but I don’t know if that’s actually the case.
I have ads currently running and spending money.
Has anyone seen this before?
- Do the ads keep running even when this connection breaks?
- Is there anything I can actually do, or do I just wait for it to fix itself?