Google Ads for florists — real numbers from a live account (435% ROAS, $7.80/conv)
$26,800 spent. $117,000 back. 435% ROAS. $7.80 per conversion.
This is a real Google Ads account. Jan to May 2026. Every line trending up.
Most florists are either not running Google Ads at all, or running them blind with no idea if they're actually making money. Here's what the right setup looks like.
Two things driving these numbers:
Performance Max — one campaign across Google's entire network. Search, Shopping, Maps, YouTube, Display all at once. You give it your best product photos, your delivery area, a few headlines. Google finds the buyers. Works incredibly well for florists because flower purchases are triggered everywhere and PMax chases those moments across every surface simultaneously.
Google Maps Ads — those top 3 map pins when someone searches "florist near me"? Paid placements. The person searching has their phone out, they're local, they want flowers today. Highest intent traffic you can buy. One shop I know gets 60-70% of all their Google orders from Maps alone.
$7.80 per conversion on a product with $80-150+ average order value is math that compounds fast.
Happy to walk through the setup if anyone has questions — drop them below.