The official shop is a disaster.
I was looking to pick up some gear for the season and the website is an absolute nightmare to navigate. It’s structured so awkwardly that finding a specific driver’s shirt feels like a chore. On top of that, they are super slow to update the site. Half the time you’re looking at stuff that’s outdated or links that lead nowhere. It honestly feels like the whole shop is unchecked and just running on autopilot.
And once you actually find the stuff? The designs are just... bad. Most of the tees look like they were designed in WordArt circa 2005. Boring fonts, weirdly placed car graphics, and they just look "cheap."
Compare this to what F1 is doing (or even some of the IMSA teams) and it’s night and day. F1 merch actually looks like lifestyle clothing you could wear in public without looking like a walking billboard for a local hardware store.
At this point, I feel like they’d be better off just nuking the current setup and doing a full partnership with Fanatics. At least then the site would work, the shipping might actually happen in the same calendar year, and we might get some designs that don’t look like gas station clearance rack specials.
What does everyone else think?